Top 10 Takeaways from AT&T Study of Families Mobile Phone Perceptions

July 10, 2012

To better understand the landscape for families and mobile phones, AT&T commissioned GfK Roper Public Affairs for a national study on parents and children’s (ages 8–17) views.  Among the findings:

  1. On Average, kids receive their first mobile phone at age 12, and 34% get a smartphone.
  2. 53% of kids report that they have ridden with someone who was texting and driving.
  3. 22% say they’ve been bullied via a text message by another kid.
  4. 46% of kids ages 11–17 say they have a friend who has received a message or picture that their parents would not have liked because it was too sexual.
  5. 90% of kids think it’s OK for parents to set rules on how kids use their phone;  66% of kids say they have rules and 92% think the rules are fair (consistent across age groups and types of phone)
  6. If kids had to choose one technology device for the rest of their lives, the majority say they would choose a mobile phone above all else — computer, television, tablet.
  7. 75% of kids think their friends are addicted to phones.
  8. 62% of parents are concerned that they are not able to fully monitor everything their child is doing and seeing on the phone.
  9. 40% of kids with a mobile phone say their parents have not talked to them about staying safe and secure when using the mobile phone.
  10. 58% of parents say that their mobile phone provider offers tools or resources for parents to address issues like overages, safety, security and monitoring.

If you’re among the 38% of parents at a loss as to how to help your children be safer on their mobile phones, see my blog Using Mobile Phones Safely.

Linda

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Most Users with Free Android Antivirus Scanners aren’t Protected

November 30, 2011

Many free AV apps exist for the Android market but new comparisons by AV-TEST, a globally recognized security institute out of Germany, uncovered sobering security failures when they took the AV products through their paces.

The products to come out best were for-pay services from “Kaspersky and F-Secure, which detected at least 50% of all malware samples already in inactive state.”

Among the free options “Zoner AntiVirus Free was best with 32% detected malicious apps. All other scanners detected at best 10% of the apps; some didn’t detect anything at all.” Commenting on the results AV-Test said, ‘the circulation of obviously near to useless security apps endangers those, who trust them.’

AV-TEST’s test results are shocking, particularly as the advice given by security experts is that all smartphone users need anti-malware software in place. Yet those who diligently installed one of these free programs, has an entirely false sense of security.

The program with the lion’s share of installations is Antivirus Free by Creative Apps who, along with GuardX Antivirus and LabMSF Antivirus beta, failed to identify any malware in either the manual or real-time on installation scan.

Not only should these ineffectual products be purged from the Android market, there should be a howl of protest from consumers insisting that apps claiming to protect consumers actually do so – and be required to show how well they protect in their descriptions.

Below are two tables from the research, click here to read the entire report.

Linda


Smartphone Users Are Mostly Young, Minorities, or Wealthy; This Needs to be Reflected in How We Teach Net Literacy

July 19, 2011

If you don’t have a smartphone, chances are you are older, white, less affluent, and don’t have a college degree according to new research by the Pew Research Center Internet & American Life Project. No longer primarily a status symbol, smartphones have become the primary internet access point for millions of users, but there are large differences between who uses these phones, and how they use them.

It turns out the phone you use says a lot about you, for example, you are likely to have a smartphone if:

  • You’re younger than 50 – more than half of 18-29-year-olds own smartphones, followed by 45% of 30-to-49-year-olds. For those over 50 there is a steep cliff; only 24% of 50-to-64-year-olds use a smartphone.
  • You earn over $75k – nearly 60% of American’s who earn over 75k own smartphones. The percentage drops to about 37% among those earning between $50 -$74k annually. Note: smartphone penetration is slightly higher (40%) in the next-lowest income bracket, those earning $30 – $49k annually; this may be due to this group using their smartphone more often as their primary internet connection.
  • You’re a college grad – nearly half (48%) of college grads own smartphones, compared to 38% of those with some college education, 27% of high school grads, and 18% of those with less than a high school diploma.
  • You live in an urban or suburban area – geography matters; 38% of both suburban and urban residents own smartphones compared to 21% of rural residents.
  • You aren’t white – 44% of both blacks and Hispanics have smartphones; nearly 50% higher than the 30% smartphone ownership rate found among whites.

How you use your phone also says a lot about you. You are more likely to use your smartphone as your primary means of connecting to the internet if:

  • You’re younger than 30 – 42% of 18-to-29-year-olds say they most often use their smartphone for web access, which is twice as often as 30-to-49-year-olds (21%) and more than four times as often as smartphone owners 50 and older (10%).
  • You are in the lowest income bracket – 40% of smartphone owners with a household income less than $30,000 a year use their phone as their primary internet access, compared to 29% of those earning between $30 – $49k  and 17% of smartphone owners with household income more than $50k
  • You belong to an ethnic minority – 38% of black and Latino smartphone owners primarily use their phones for web access, more than double the 17% of white smartphone owners who do so.
  • You are less educated – 33% of smartphone owners with only a high school diploma primarily use their phones for web access compared to 27% of smartphone owners with some college education, and 13% of smartphone owners with a college degree.

These findings have significant implications for how we teach and implement online safety, security, privacy and digital citizenship.

Beyond simply being interesting stats, the picture painted by the data has significant bearing on how companies need to display their privacy settings and terms of use, how proposed legislation is developed, the importance of mobile security tools, and how online safety, security, privacy, digital literacy and ethics are taught at school and implemented in homes.

For companies:

  • How are you going to ensure that mobile only users can easily read your terms of use and privacy policies, and select their safety settings? The small screen experience needs to be optimized to give users easy control.
  • If the least wealthy are the most likely to use the phone as their primary access, how does the cost of mobile security apps impact their ability to protect their devices, their identities, and their sensitive information? They will need free, or very low cost, mobile security apps. Should these be offered as a bundle in their service? How will you drive awareness of this need?

For Regulators:

  • Writing legislative proposals about internet safety, security, privacy or education that does not fully cover mobile internet experiences and risks is unacceptably shortsighted. Even when using the same technologies and services as computers, mobile devices bring their own set of risks and opportunities into play and these must be addressed simultaneously.

For parents:

For Schools:

  • Blocking technology is not the answer, yet far too many schools still think this is the best course of action. We need to teach students to be capable digital citizens on all internet devices to be prepared for the workforce environment they will step into. You must figure out how to embrace and incorporate technology.
  • Recognizing that the way youth use technologies, the amount of time they spend on technologies, and the economic divide in the use and access of technologies is critical in effectively incorporating technology as a learning tool – particularly for minority youth. To learn more, see my blog Minority Youth Spend 13 Hours A day With Media – 4 ½ More than White Youth – What Does this Mean for Their Future?
  • Kids can readily use technologies, but that does not mean they understand the real risks or consequences that can accompany these tools. It is absurd that teaching internet safety/security/privacy/digital literacy/ethics is not mandatory in every school. To help you address this shortfall, the LOOKBOTHWAYS FOUNDATION has begun creating the K-12 NetSkills4Life curriculum, made freely available to schools, families, organizations and the public. The first two online interactive lessons for 6th graders are in place, and we will be rolling out more lessons for all grades as quickly as we can and funding is available.

Linda