A new infographic showing the social media marketing landscape was unveiled by Buddy Media this month and though the intent was to show how complicated the marketing world has become, it is also an excellent representation of some of the companies fighting to make money off of your information. It’s staggering.
While not every company listed here is collecting or sharing your information – like the URL shorteners – most of these companies would not exist if it were not for the personal information shared online.
Make no mistake, it’s all about the money. You and your information are commodities driving a multi-billion dollar ecosystem. There is absolutely nothing wrong with this business model – you gain tremendous benefits from the internet and all the tools and services it provides – it’s critical that every user to understands just how far their information may be spread and why managing the information they share, and with whom they share it is critical.