Top 10 Takeaways from AT&T Study of Families Mobile Phone Perceptions

July 10, 2012

To better understand the landscape for families and mobile phones, AT&T commissioned GfK Roper Public Affairs for a national study on parents and children’s (ages 8–17) views.  Among the findings:

  1. On Average, kids receive their first mobile phone at age 12, and 34% get a smartphone.
  2. 53% of kids report that they have ridden with someone who was texting and driving.
  3. 22% say they’ve been bullied via a text message by another kid.
  4. 46% of kids ages 11–17 say they have a friend who has received a message or picture that their parents would not have liked because it was too sexual.
  5. 90% of kids think it’s OK for parents to set rules on how kids use their phone;  66% of kids say they have rules and 92% think the rules are fair (consistent across age groups and types of phone)
  6. If kids had to choose one technology device for the rest of their lives, the majority say they would choose a mobile phone above all else — computer, television, tablet.
  7. 75% of kids think their friends are addicted to phones.
  8. 62% of parents are concerned that they are not able to fully monitor everything their child is doing and seeing on the phone.
  9. 40% of kids with a mobile phone say their parents have not talked to them about staying safe and secure when using the mobile phone.
  10. 58% of parents say that their mobile phone provider offers tools or resources for parents to address issues like overages, safety, security and monitoring.

If you’re among the 38% of parents at a loss as to how to help your children be safer on their mobile phones, see my blog Using Mobile Phones Safely.

Linda

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