Social networking is all but synonymous with Facebook according to new an analysis of comScore data and charted by web publisher Ben Elowitz of Wetpaint.
The service commands 95% of all social networking time, a remarkable feat essentially accomplished in just 4 ½ years.
Facebook’s fortunes took off when the disastrous mismanagement of MySpace, horrific lapses in privacy and safety features (think of the news stories of early 2009 when MySpace had to acknowledge removing 90,000 convicted sex offenders) and tawdry ads placed on user’s pages disgusted their user base and marketers alike.
How much has Facebook learned from MySpace’s foibles?
While Facebook has largely avoided the label of being a haven for sexual predators, they have been slow to provide consumer with customer support or assistance, and they have trampled consumer privacy so many times that last month’s FTC charges against the company for deceiving consumers by failing to keep their privacy policies is but one incident in a long line of penalties and fines Facebook has faced for their practices. Of note is the $9 million dollar fine levied by the Canadian Privacy Commissioner’s office in 2009, the Facebook Buzz debacle, and the current demand by European countries for changes, see Europeans calls on Facebook to adapt data-privacy changes to comply with local laws.
It is tempting to believe that Facebook is an unstoppable juggernaut, but that may change if another, more respectful alternative comes along.