In Spite of Risks, More Drivers Text than Ever Before

Texting while driving increased 50% from 2009 to 2010 according to the newly released annual National Highway Traffic Safety Administration (NHTSA) study. That’s in spite of legislation in 35 states that restrict or ban cell phone use while driving.

And our phone use doesn’t stop there. Consumers are also reading and typing email, watching video, playing games, using their GPS maps to navigate, and browsing the Internet.

Our increased cell phone use comes on top of the non-technology related array of distractions like eating and drinking, smoking, personal grooming, reading, fiddling with the radio or CD’s, and talking to passengers and the stats aren’t pretty.

In a study released by the Governors Highway Safety Association, 100 drivers were continually observed for a full year. The results found that drivers were distracted between one-quarter and one-half of the time. How is distracted driving defined? The study breaks down four types of driver distraction:

  • Visual – looking at something other than the road
  • Auditory – hearing something not related to driving
  • Manual – manipulating something other than the wheel
  • Cognitive – thinking about something other than driving

Now add winter road conditions and general holiday mayhem, and the risks of multitasking while driving – or being hit by someone who is multitasking while driving are likely to be sharply increased.

Play it safe this winter.

Learn more about cell phone risks when driving in these blogs:

Linda

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