17.7 billion mobile apps are estimated to be downloaded in 2011 (a 115% increase from 2010). By 2012, mobile apps are projected to generate more than $15 billion in app store revenues from end-users alone, according to “Forecast: Mobile Application Stores, Worldwide, 2008-2015,” by Gartner.
“As the application market continues to boom, users should be more cautious that they know what they’re installing,” said Lawrence Pingree, Gartner analyst. “For example, they should only install applications from trusted sources and ensure that permissions match up with the respective application’s core features. Anti-malware protection will also go a long way in helping to ensure the user’s mobile device has the latest protection.”
To help consumers stay safer when selecting mobile apps to download, McAfee has just released their Top Five Tips to Avoid Bad Apps.
- Although smartphone malware is remains a relatively low threat compared to malware targeting PCs; being aware that it exists is the first step toward protecting yourself and your data.
- Always research any app and its publisher and check the ratings before downloading – you’re safer if you install apps that are broadly used or are recommended by friends or colleagues.
- Purchase from a well-known reputable app store market. For Android users, avoid installation of non-market applications by de-selecting the “Unknown sources” option in the Applications Settings menu on your device. If the option is not listed, it means your mobile service provider has already done this for the user.
- When installing an app, pay attention to the list of permissions it wants to access the hardware and software on your device, like your contacts, camera and location. If it wants permissions for things the app doesn’t need, don’t install that app! For example, an alarm clock app shouldn’t need to access your contacts or have the ability to transmit that data from your device.
- Install antivirus software on your phone. Always install an antivirus program when you get a new mobile device – before you add any other apps.
“Maliciously modified apps have started to become more prevalent,” said Vincent Weafer, senior vice president, McAfee Labs. “Based on McAfee detections, we’ve seen approximately 200 malicious apps versus tens of thousands of good apps. However, with mobile devices becoming a targeted platform for malware, it’s becoming more common for cybercriminals to attempt to corrupt a legitimate app. The best advice for users is to be careful, protect the mobile device and the mobile apps that reside on the device.”
These are tips to live by.
To learn more about mobile threats, see my blogs It’s No Accident – Mobile Money and Mobile Malware Set to Go Big in 2011, McAfee Threat Predictions for 2011 – Mobile: Usage is rising in the workplace, and so will attacks, More Mobile Apps Caught Inappropriately Collecting User Info and Installing Malware and Twenty-Five New Malicious Apps on Android; 30,000 to 120,000 Users Affected.