Half of U.S. Drivers say Potential distraction issues Discourage Buying New Media Features in Cars

Concerns about driving distractions when using media features like navigation and Wi-Fi would deter half of U.S. users from purchasing these features according to a new survey from Altman Vilandrie & Company and uSamp.

In spite of safety concerns, the demand for new technologies in cars is strong, including media features like WiFi. This is especially true among younger drivers aged 18-24 who are twice as likely (40%) to say in-vehicle media capabilities influenced their most recent car purchase compared to older drivers.

The most desirable in car technology features? Voice-controlled navigation, real-time traffic updates, and the opportunity to turn their vehicles into wireless “hotspots” to enable internet access. Respondents were also interested in voice output–hearing emails, text messages, and social networking information.

The study also found that 70% of respondents have privacy concerns over the potential use of their driving data by car manufacturers and wireless carriers, though surprisingly those privacy concerns don’t extend to insurance providers. More than a third of respondents said they hoped to have their insurance rates determined by monitored driving habits.



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