Recommended Reading: Search & Destroy: Why You Can’t Trust Google Inc.

“This is the other side of the Google story—the unauthorized book that Google does not want you to read. In Search & Destroy, Google expert Scott Cleland, shows that the world’s most powerful company is not who it pretends to be.”

That’s the introduction to a revealing, must-read, new book out by Scott Cleland, a man I have had the privilege to work with, and for whom I have a very high regard.

Scott has the background to write this book. He’s cited as the world’s leading Google critic and has testified about Google before Congress several times. He is a former U.S. Deputy Assistant Secretary of State for Information and Communication Policy, and the driving force behind GoogleMonitor.com, Googleopoly.net and PrecursorBlog.com.

Cleland is also a former #1 ranked Institutional Investor independent analyst known for spotting early on why the Internet dotcom bubble would burst, and was also the first analyst invited to testify before Congress about the missed warning signs of Enron’s fraud and bankruptcy. Fortune profiled Cleland as “ahead of the pack in raising questions about WorldCom’s debt, profitability, and survival.”

If you’ve followed my blogs for any length of time, you’ll know I’m very critical about the trampling of consumers rights, privacy, safety, and security by Google, Facebook, Spokeo, and others of this ilk. Consumers are blithely walking down a path with these companies under the assumption their actions are benevolent; if we don’t wake up and pay attention now, it may be too late. See three recent blogs for more information: Global Leaders Debate Regulating the Internet – It’s no Surprise that Industry Players are Concerned, The Commercial Internet Just Turned 16 – And like Teens it Could Use a Little Supervision, and Your Information IS Displayed on Spokeo – Here’s How to Remove It.

To get a sense of the scope of what Search & Destroy covers, consider these bullet points, then buy the book today:    


Read what people are saying about the book:

“Scott Cleland’s new book explains what getting ‘Googled’ really means — having your private information exploited, your personal security compromised, your market choices eliminated, and your naive trust in the company’s public pronouncements betrayed. Cleland’s perspective will resonate most with conservatives and libertarians, but, in truth, every computer user needs to read this book before clicking on the Google site again.”

Gary Reback, author of Free The Market! and the antitrust lawyer who spearheaded the Federal Government’s case against Microsoft in the 1990s

Happy reading,

Linda

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