North American revenues from mobile content and applications will more than double, from $4 billion in mobile content/apps revenue reported in 2009, to a total $10 billion in 2015, according to a new white paper from Juniper Research.
It is worth noting which mobile content segments are expected to increase the most, and how this growth might effect the safeguards consumers, particularly parents, will need to manage online use.
Juniper divides the mobile revenue stream into seven categories: infotainment, User Generated Content (UGC), mobile TV, music, games, adult content, and gambling.
In 2009, Juniper research recorded essentially no mobile gambling revenue and minimal mobile adult and UGC revenue. Mobile TV accounted for the largest portion of total revenue, trailed closely by music and games, with infotainment lagging behind (but ahead of the other three categories).
The strong expansion of the smartphone market is expected to drive the dramatic increase in overall mobile content revenues. By 2015, Juniper forecasts a strong shift in the strength of the various revenue segments, with games becoming the largest North American mobile revenue category, followed closely by infotainment. Mobile TV will come in third, trailed by UGC and music. Though, smaller categories, Jupiter predicts solid growth in adult content and mobile gambling revenues. Other research by Juniper suggests that globally, mobile gambling services will reach about $48 billion USD by 2015.
Why this matters
For family safety (often called parental control) software to be ready to help manage these additional categories of mobile content, the work needs to be underway now. Consumers need to be able to set parameters that go much farther than simply blocking or allowing these technologies, including flexible content filters, money thresholds – to keep youth from running up exorbitant bills. There needs to be time limit functions for some types of activities, access to safety content relating to each area of content – particularly gambling, and pornography – moderation tools, reputation tools, and usage reports.
As families, the time to start talking about what acceptable and responsible use of these features would look like is before your child or teen begins using the features.