The result is a new campaign with the tag Beware what you share. The accompanying text is “Every time you write, post, or send anything digitally, it creates the real-life impression people have of you. So, proceed with caution. Your messages and images may get passed around, even if you think they won’t. Once you hit “send,” it’s out there forever.”
As you talk to youth, this is a great message to convey. It isn’t fear based, it is actionable, and research testing shows that it resonates well with the audience.
Looking for more Public Service Announcements on Internet Safety from the Ad Council? Check out http://www.adcouncil.org/default.aspx?id=56