An Internet-Safety Educational Tool That Shows Great Promise

June 12, 2011

Guest article by Mary Kay Hoal, which we just had to republish…

Linda Criddle’s LOOKBOTHWAYS Foundation has always been a go-to Internet-safety resource of mine. Not only is her website filled with original content about online privacy, mobile safety, cyberbullying and other Internet concerns, but her perspective is backed by 13 years of experience as an online safety expert for Microsoft’s MSN division.

Linda’s latest project, NetSkills4Life, provides teachers, students and parents with a fun and engaging way to learn about safe Internet practices. The online curriculum consists of lessons which are broken down by grade level—kindergarten to 12th grade. Then, for each grade level, there are separate lessons to choose from, such as “stop cyberbullying” and “keep it to yourself”. Opening one of these lessons triggers an interactive window where students/children are guided through a series of definitions, questions and helpful tips. At the end of the lesson, students take a quiz about what they just learned. They can then review their answers, see what they got wrong and why, and print or email their quiz results to their parents.

I sat down with Linda and used the application myself, and I can honestly say that not only is it impressive from a technological standpoint, but it’s extremely user-friendly and effective at getting the safety messages across.

Thinking about this project even more, I realized that Linda isn’t simply providing a solution to educators and parents, she’s posing a challenge to them by showing that this kind of education is necessary, possible and practical enough for schools across the country to make Internet-safety a part of their regular curriculum.  And I hope, someday, this challenge is met.

Education about online safety and privacy is a huge part of what we do at Yoursphere Media, so our plan is to incorporate the NetSkills4Life program into Yoursphere.com as I saw the immediate education value it will provide our members. NetSkillz4Life is still in the works so lessons are limited for the time being, but in the meantime I encourage parents to sit down with their kids and challenge themselves to this 6th grade lesson on spam and scams.

Thank you, Linda, for all the great work that you do!

Mary Kay Hoal, President YourSphere


Online Quizzes and Surveys, and the Real Risks These Represent

April 17, 2011

Quizzes and surveys are designed for one purpose; to collect information. The collection of this information may be for noble purposes where your identity and information are kept entirely anonymous, or by legitimate companies that with the intent of conducting market research, or to leverage your information for monetary gain. The tools may be used to collect information for entirely exploitive or criminal purposes, and researchers are seeing a spike in this type of exploit.

Even the most innocuous surveys learn far more than you might imagine. Information they collect may include the type of computer and software you use, your location (they collect this from your IP Address, so it actually doesn’t fool any service to claim you’re in another zip code), what website you were on prior to coming to the quiz/survey/research site as well as where you go after you leave the site. The information may be used independently, or it may be added to an accumulation of information about you that the creators have collected.

Consider this “longevity quiz” offered to seniors. It seems rather whimsical as you start off, but the level of detail requested actually gives the company behind the quiz (in this case it’s CVS) a tremendous amount of very sensitive personal medical information about the respondent and their family. Nowhere do you see terms and conditions for how this information may be used. No information is provided to let you contact the company and request information removed.  Once you share it, they own it.

Look at this example once again. The ad on the left-hand side is constantly updated based on your responses. Think about that. In real time CVS uses the information you send to pitch their products to you. And since you gave the information without bothering to consider or limit how they could use the information, it may well be sold, resold, swapped, traded or given to any other company at any time.

Consider whether you want your whole medical history in the hands of an insurance company when you’re seeking health coverage. Think through how your answers might impact your children’s ability to get health coverage.  What if this information is purchased by your employer? Someone in your social sphere? If the ramifications of sharing information – particularly this sensitive of information – isn’t giving you heartburn right about now, spend a little more time pondering.

My advice? Err on the side of caution and skip over surveys, quizzes and research questions entirely unless you:

  • Are 100% sure of who is behind the questions
  • Know how your information will be used – and have a guarantee that it will NOT be used in any other way in the future
  • Trust that your information will be respected (not shared without your permission)
  • Receive assurances that your information will be protected by strong security measures
  • AND you’ve been given a guaranteed right to have your information removed at any time.

Learn more about the risks in answering quizzes and surveys in my blogs: Protecting Kids and Use of SocNets by Older Users Skyrockets; Are You Oversharing?

Linda


Criddle Explains to Komo TV how Free Tools Help Spot Problem Websites Before You Click

April 15, 2011

When Komo News reporter Connie Thompson interviewed Linda Criddle for one TV segment, she noticed symbols on Criddle’s search engine results and asked what they represented… and that one segment quickly turned into two segments as the problem solver decided to pass on Criddle’s advice. Click here to watch the video and article, excerpts from the article:

Criddle says that searching without using tools to help you identify which results are safe to visit is reckless – especially as these tools are offered free of charge.

Criddle favors a free tool offered by McAfee called SiteAdvisor, but emphasizes there are a number of free downloadable applications to choose from. Website scanners test millions of websites, often with the help of feedback from users. Color-coded icons and symbols help you see potential risk before you click.

The scanners test for viruses, malicious software, spyware, adware, phishing and other fake websites, scams, spam, sites that redirect you to other sites, adult material and more.

McAfee SiteAdvisor and Web Of Trust, a free add-on for the Fire Fox browser, appear to be the top user-reviewed web scanners.

A third, AVG’s Link Scanner, is also popular, although some users complain about the tool slowing down the browser function. Other companies offer more advanced site scanning tools for a monthly fee.

Before you download any application, scrutinize the site and make sure you understand what You can also check specific search engines to see what kind of website security tools they offer.


Criddle Interviewed On New Internet Safety Curriculum

April 10, 2011

Port Townsend Leader’s Nicholas Johnson interviewed Linda Criddle about the development and roll-out of the LOOKBOTHWAYS Foundation’s  NetSkills4Life curriculum that will be available to the public this coming fall.  Here are excerpts from that interview Online safety made simple for schools.

Most of us – children and adults alike – browse, surf, click, search, download, upload, link and post with little thought toward protecting privacy or questioning content. The Internet remains a bit of a free-for-all where users with any and all motivations come together to share words, images and ideas, as well as goods and services. But what about those who aren’t interested in sharing, but instead, in taking, collecting?

“People don’t realize what they are sharing,” said Criddle, an expert on Internet crime and safety. “They do not realize that all those disparate things they said at different times create a very detailed map.”

In an effort to bring comprehensive, user-friendly Internet safety curriculum into the classroom, Criddle has developed a free, computer-based curriculum called NetSkills4Life through her nonprofit foundation, Look Both Ways. The curriculum is set to embark on a testing phase around May 15, and both Port Townsend and Chimacum fifth- and sixth-graders will be among the nearly 1,400 students to take part around the state.

The goal is to help students understand the risks and responsibilities of online life while actively preparing them to be safe, self-aware online citizens.

“NetSkills4Life is free and private for everyone,” Criddle said. “You don’t have to register. You don’t have to give us a ton of information. We don’t want it.”

Designed to be light, the curriculum consists of three one-hour lessons per grade level, meaning teachers can easily work them into class time or assign them as homework. Beyond that, Criddle said, the curriculum demands [no technical or safety skills] of teachers, who often feel as overwhelmed by technology as students.

The lessons are built on a game platform, making them interactive and engaging. The idea is to go beyond simple advice, and prompt the student to see potential danger, know how to confront it and then actually do it.

“We are very focused on ensuring that not only do they understand the concepts, but they master the skills they need,” Criddle said. “If you teach kids about bicycle traffic safety awareness and you never teach them how to ride a bike, they are still going to wobble in front of the car, because they don’t have the skills to ride better.”

Competitive imperative

Criddle knows the advantages of responsible online citizenship in a competitive world.  “We are not, as a culture, embracing technology and its opportunities the way we need to,” she said. “U.S. schools are far behind other schools around the world in adopting the Internet, embracing and using it. I frankly believe our competitive advantage is at risk if we do not help schools, families and individuals step up and feel confident.”

“The parent who fails to have their kid fully prepared for the Internet world when they graduate from high school has not succeeded in preparing their children for an adult life,” Criddle said.


Internet Safety Project’s Interview with Linda Criddle

March 10, 2011

Listen to this conversation between Dr. Charles Knutson of the Internet Safety Project and Linda Criddle about online safety, security and privacy, the impact of online information in job discrimination, the ways government exposes consumer information online, how to approach online safety from a practical point of view, the safety considerations for seniors, the ReputationShare product,  and more.

http://www.internetsafetyproject.org/podcasts/podcast-38-interview-with-linda-criddle/


Have People over 50 on Your Holiday List? Give Using The Internet Safely for Seniors FOR DUMMIES

December 1, 2010

If you have family members, colleagues, employees or friends who still struggle with using the internet, giving a copy of my book Using the Internet Safely For Seniors For Dummies is a good gift bet.

For just $15 dollars, this book is the guide they need to steer safely through the internet to shop, visit, invest, explore, pay bills, and do dozens of other things online — more securely. Readers learn to protect themselves from online pitfalls, create strong passwords, find reliable information, spot e-mail and phishing scams, and much more.

They will:

  • Find out how to share photos and videos, chat with others, and participate in online discussions—securely
  • See how, with strong passwords and reasonable caution, online banking and bill-paying might be safer than the old way
  • Learn to install and set up a browser, use search engines effectively, and sidestep suspicious ads
  • Discover how personal information is collected and used by legitimate companies — and by crooks
  • Be able to spot risks, find out how online criminals think, and know what makes you vulnerable
  • Enjoy social networking sites without putting themselves at risk
  • Spot reputable healthcare sites and avoid medical ID theft and scams

There’s even a glossary of common computer terms, and a guide to help consumers better understand their rights when using the Internet.

Praise for Using the Internet Safely For Seniors FOR DUMMIES

My parents-in-law just went Online for the first time 2 months ago and this book has changed how they approach the Internet. Now that they are feeling a bit more adept at Email and browsing the Web, they are using this well-written Dummies book to make them safer. Great resource for elders or anyone! - S. Stenger

This book is a great resource not only for seniors but also for anyone who is concerned about online safety. I liked the writing style and found the explanations to be straightforward and informative. The book has many illustrations and screen shots, which makes it easy to understand. - D. Milstein

This book was great at helping my uncle understand how to use the Internet, and all the great information about staying safe online made him much more comfortable with his decision to go online. The advice in this book made him feel confident–and I learned a thing or two, as well!” - Earl Boysen

Check out the book, and consider giving a gift that will increase their online safety for years to come.

Linda


Childrens Identity Theft for KKZZ radio

September 15, 2010

Safe Internet Alliance CEO, Linda Criddle, discusses a growing crime against children on the Internet, Child Identity Theft. Organized crime groups target children to steal their identities for financial gain. Children have, what Linda calls, “virgin credit.” Stealing their Social Security Numbers is ideal because the crime may not be detected for years. Children’s identity can be stolen at any time, but the sweet spot for identity theft is aged 17-25 years old.

Linda offers these tips on protecting your child’s identity against identity theft: 1) Check your child’s credit report annually. You can check your child’s credit report for free once a year at each of the three major credit reporting agencies: ExperianEquifax and TransUnion. 2) Put a freeze on your child’s credit. This process costs approximately $10. You can go to any one agency and freeze credit.

The Safe Internet Alliance is pushing legislators and credit agencies to make one small change that will reduce child identity theft. Requiring the credit issuing companies to take one additional step to look for red flags is all it takes. If credit issuing agencies would check teh date of birth of the person seeking credit and match it against the Social Security Number, that would reduce identity theft. How likely is it that a Social Security Number that has been issued two years ago (indicating a child of two years old) would need a credit card or mortgage? Of course, this would be a guideline. There are legitimate cases where an adult would have a Social Security number that is new, such as immigrants to this country that are issued a Social Security Card or people who had to have their Social Security Card reissued because of Identity Theft.

We also discussed cyberbullying in this interivew.

Listen to this chilling and thought provoking interview below:


The Korelin Report

June 23, 2010

The Korelin Report

Linda Criddle, Microsoft veteran and internet security expert, discusses the importance of making sure you can successfullyl identify scams in email, on websites, or when posted as comments on social sites. Click here to download this MP3 audio segment from The Korelin Report


Facebook’s Policies ‘Unacceptable’

May 19, 2010

Facebook’s Policies ‘Unacceptable’

“A new round of hostile response from over 400 million members is being faced by Facebook, which relates to its privacy guidelines. The grouse is over the issue that, the non-Facebook websites can post in their own comments on the Facebook users, without the latter’s assent”….Click Here for the full article.


LOOKBOTHWAYS President Interviewed by MSNBC About Craigslist Murder

May 14, 2010

Herb Weisbaum, MSNBC’s Consumerman,  interviewed Linda Criddle, President of LOOKBOTHWAYS Inc., and president of the Safe Internet Alliance, in the wake of the Craigslist murder robbery about how consumers can better protect themselves when using classified sites.

Criddle highlighted the need to remain anonymous, to protect your home by arranging to meet in a public place with lots of people around, and to never go alone.

“The risk is always there when you have a person-to-person meeting,” Criddle cautions. “And the steps needed to mitigate those risks are always important.”

For small items that are easily transported arrange to meet in a public place, such as a coffee shop, at a time when there are plenty of people around. Bring someone with you – for added security and peace of mind.

Criddle says when a transaction involves a significant amount of money you might want to meet at your bank. And she’s not kidding.

“You want to be in the safest environment,” she says. “Well, this is the safest environment for you and it’s also the safest environment for the buyer. There are security cameras there, people and often a security guard.”

This way, you don’t have to walk around with a lot of cash. You can deposit it as soon as the sale is done.

Read the full article MSNBC article here:


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