Beware of con artists on the prowl on Facebook

February 26, 2010

Beware of con artists on the prowl on Facebook

I was interviewed for this article and TV segment by Connie Thompson from Fisher Communications. Below is the story in its entirety, including a link to the video segment.

Video

Cyber con artists turn your Facebook into an open book. They hack into your Facebook account and pretend to be you. Once they take over your Facebook account, hackers can often take control of your e-mail.

Their ultimate goal is to turn your Facebook screen into a cash machine either through identity theft or other forms of fraud.

Depending on your privacy setting and who you let share your information, every posted photo, every friend, each seemingly innocent message can give scammers the information they need to compose a story.

The typical communication explains that you’ve had an emergency in another state or country and need money. Friends and family who panic and want to help may wire money to the scammer, thinking they’re talking to you.

“In many ways we make it very very easy,” said Internet safety and security expert Linda Criddle.

The former Microsoft analyst is now an author and consumer advocate who specializes in educating children and adults about the different ways scammers can target you online. Social networks are a fertile hunting ground.

Internet security experts say 2010 could be a banner year for scams on sites like Facebook and Twitter, because of their popularity.

On Facebook alone, there are more than 350 million users- sharing their pictures and information with friends, who share with their friends, who share with their friends.

It’s an information gold mine for a hacker tactic known as “screen scraping.”

“It means that you are literally gathering, collecting all the information you can find on a screen.” explained Criddle.

People share information about hobbies, family background, employment, vacation plans, last names, nick names and more. Photographs and videos can reveal even more information you don’t even realize you’re providing.

“Gathering that information off these social networking sites is quick. And what you don’t share about yourself, your friends probably did, Criddle added.

And if just one person on your list takes the bait the scammers almost instantly get thousands of dollars, especially if they can get the name and phone number of an older relative in a different state.

Scammers like to use the telephone with older people, because seniors tend to respond to the “person to person” approach. They get caught up in the emotion. They’re sympathetic toward their relatives and are more likely to keep things a secret when asked not to say anything. That makes the victim less likely to call their family member at home and check on them.

The scammers explain they need money wired through Western Union. By the time the friend or family realizes it was a scam, the money’s gone. Police say caring relatives in particular- are sitting ducks.

Facebook is aware of the problem. Spokesperson Simon Axten offered the following e-mail reply in response to our questions:

“This is a very low-volume attack, affecting only a small number of people. However, we’re concerned about any potential security threat, and we’re taking this issue very seriously. Our team has analyzed the trends of these attacks and is using this information to surface compromised accounts before the scammers get very far.

When we find these accounts, we disable them and attempt to get them back to their rightful owner. In many cases, the scammer has changed the password or added a new contact email to attempt to maintain control of the account.

To combat this, we notify people when their account is modified and empower them to reverse the changes or disable the account entirely. We’re reminding people to be very suspicious of anyone, even friends, who ask for money over the Internet. Please verify their circumstances through some other means than the web (e.g. call them or mutual friends).If you see something that looks amiss with your account or a friend’s, please report it to us through the form in our Help Center.

These and other security tips can be found on our Facebook Security Page. We’ve also published a blog post about the scam.”

Specific things users can do to protect themselves:

  • Be suspicious of anyone – even friends – who ask for money over the Internet. Verify their circumstances independently (e.g. call them or mutual friends).
  • Choose a strong password and use unique credentials for each of your web accounts (we believe users are being phished on one site, and the bad guys are then trying those credentials on another).
  • Use an up-to-date browser that features an anti-phishing blacklist.
  • Use and run anti-virus on your machine.
  • Reset your Facebook password if you suspect your account has been compromised.

Specific actions Facebook has taken:

  • Adjusted and updated our sophisticated security systems to also detect and defeat these smaller-scale attacks.
  • Improved our prioritization systems so we can help impacted users more quickly.
  • Instituted changes to notify users when their account is modified and empower them to reverse the changes or disable the account.
  • Worked with law enforcement to investigate cases and with Western Union (a wire transfer company commonly used by the scammers) to improve education. With our help, Western Union has posted a warning about this scam. Western Union has also alerted its branches in London, where the scammers are picking up the money.

How to Use the New Facebook Privacy Settings

December 16, 2009

Facebook has taken a laudable step forward in helping consumers maintain their privacy when using the service. These much-anticipated updates in their privacy settings allow users to determine on a post-by-post basis exactly who they are sharing with.

Understanding Facebook’s expanded privacy settings and knowing how to apply them is critical to ensuring your safety and the safety of your children should you, or they, be among the now 350 million Facebook users.

Fortunately, a fantastic instruction guide – replete with screenshots – has been created by Zack Whittaker for ZDNet. This guide includes:

  • Changing exactly who can see what on your profile
  • Changing who can contact you on Facebook
  • Changing application and website privacy settings
  • Changing who can search for you on Facebook
  • Completely blocking people, how and what it does

Other resources you can turn to for understanding and using the new Facebook privacy settings include: Facebook’s explanation video, and Patrick Miller, of PC World, has this created tutorial.

To learn more about what motivated these changes, read Facebook Founder Mark Zuckerberg’s An Open Letter from Facebook blog.

Take the time to review your settings and leverage these new options today.

Linda


If Your Tweet’s an Ad, Prepare to be Unfollowed

November 23, 2009

A growing number of Tweeters are jumping on the ad bandwagon to make money off their networks by allowing advertisers to use their identity and tweet their followers.

Ad.ly, Izea and Peer2 are three key players in this new consumer-to-consumer advertising strategy that is attempting to create an alternate marketing channel in the face of largely ignored ads delivered via print, TV or online media. The idea is that your Twitter followers will pay attention to (and place more trust in) an ad delivered by you as someone they respect.

According to Joey Caroni, co-founder of Peer2, “We don’t want to create an army of spammers, and we are not trying to turn Facebook and Twitter into one giant spam network. All we are trying to do is get consumers to become marketers for us.”

For tweeters with lots of followers, the payout can be significant – up to $10k for a celebrity who pushes a tweet ad – but the bigger opportunity in the minds of these companies is to marry topic experts with smaller brands to push their products. For example a running guru might accept payment to send a ‘tweet’ that promotes a new shoe – and by doing so her followers may choose to buy the product.

Deception and Exploitation

Paying consumers to insert ads in what is supposed to be their own thoughts isn’t new – Izea already has a service called PayPerPost that pays bloggers to pitch products to their readers – when first launched it was not transparent that the ‘posts’ were in fact paid ads, and the company was sharply criticized for the deceptive practice. Now, ads are more clearly marked but the sleaze factor remains.

Most Internet users do not want their online relationships and dialog sullied with commercial content. Even when deception isn’t a factor, why follow someone whose comments are based on profit, or at a bare minimum, sees your relationship as something to financially exploit?

Tech blogger, Robert Scoble, explained it this way in a New York Times article. “It [advertising within your content] interferes with your relationship with your friends and your audience.” Scoble also noted that he “unfollows” people on Twitter who send him ads.

My Promise

No content on ilookbothways.com, and my twitter account http://twitter.com/LindaCriddle has ever been influenced by profit. We do not, nor will we accept advertising. Right or wrong, the content we provide represents the best advice we have to give.

If I recommend a product, – and I do from time-to-time – it is because I genuinely recommend it. There is no financial compensation for doing so. Period.

When I follow someone’s blog, tweets, or comments, I do so because I want their honest take. If their comments are motivated by ad revenue, the honesty of the interchange is gone and so am I.

Linda


45% of US Mobile Internet Users Will Use Social Networks By 2013

November 17, 2009

607.5 million mobile internet users world wide are expected to access social networks from their devices by 2013 according to a new report “Mobile Social networks: Marketing by Location Shows Potential“ from eMarketer. In the US, that percentage is expected to be slightly higher (45%) and represent 56.2 million individuals.

Top Social Networks = Top Mobile Social Networks

Not surprisingly, the report found that the top destinations for mobile social networkers are the same for computer users – underscoring the fact that there is no online-vs.-offline, computer-vs.-mobile distinctions, we have one world with multiple means of communication based on what is most convenient at the time.

The top-10 mobile social networks list:

  1. Facebook
  2. MySpace
  3. YouTube
  4. Twitter
  5. Yahoo
  6. MSN/Windows Live/Bing
  7. Flickr
  8. LinkedIn
  9. Blogger
  10. MocoSpace

What this means to consumers

While many online companies are very careful of your privacy, security and safety, we simply cannot assume the industry as a whole will act ethically.

With greater urgency than ever before, consumers need to define the rules of online engagement with companies, and services. We are late in demanding adequate consumer protections in social media applications, and we need fix this or we will utterly lose our right to privacy, and to control our information, forever.

Recent events show just how appallingly careless and/or exploitive major companies within the industry continue to be. Social gaming companies base their revenue models on scamming consumers. Mega-corporations wait months to notify consumers of data breaches. Social networks only step up to issue safety tips after a death occurs. Data aggregators exploit and sell personal information. And the tawdry list goes on.

Follow the money

Companies are in the business of making money and minimizing costs and there is big money in the mobile social media market. MediaBuyerPlanner expects overall mobile advertising to generate $416 million in US ad spending this year, and to grow 27% globally to $2.1 billion in 2010.

When revenue goals trample consumers’ rights there needs to be a loud and painful outcry. You have the right to safety, privacy and security when using products in what we quaintly refer to as the ‘physical world’. These rights must be extended across our full world – online-and-offline, computer-and-mobile.

There needs to be oversight to ensure that privacy, transparency, data minimization or compartmentalization, security, integrity, accountability, and terms of use have all been measured to keep consumers best interests at the forefront of product design and delivery.

Act now

You have a vital role to play. As consumers you can—and should—vote with your feet if the experience you’re having on a service doesn’t meet your expectations. You can – and should – let your elected officials know when corporate exploitation is occurring online.

You can make a difference. Your safety rights won’t be established in Internet programs and services overnight. But if you let companies and elected officials know what you think, they will surely be delivered faster.

Linda


Facebook Announces it will Retain Profiles of Deceased Members

November 1, 2009

Recognizing the expanding role social networks play in chronicling lives, Facebook has launched new functionality that enables families to memorialize deceased family member’s sites.

This is important functionality, and it looks like Facebook has carefully addressed safety concerns. For example, memorial sites do not show contact information, new people will not be able to log in, the deceased’s profile will not appear in the “suggestions” section, and only confirmed friends of the deceased will be able to find the site in a search.

For families and friends, the ability to keep these digital scrapbooks permanently can be a tremendous source of comfort. Access to the information can also help generate the list of friends to notify of the death and funeral, and provide a format for allowing friends to share their memories of the deceased.

Linda


Economic Divide? Affluent Internet Users More Likely to Use Facebook, Lower Income Users on MySpace

October 21, 2009

Americans using social networking sites like Facebook, MySpace or LinkedIn are generally more  affluent and urban than the average American. Yet when Nielsen Claritas overlaid a panel of over 200,000 participants with their 66 demographic and behavioral segmentation scheme, they found some significant differences in user’s social networking service preferences based on their economic status.

  • Facebook users have a largely upscale profile. The top third of lifestyle segments relative to affluence were 25% more likely to use Facebook than those in the those in the lower third.
  • The bottom third segments related to affluence are 37% more likely to use MySpace than those in the top third
  • Users of Facebook were also much more likely to use LinkedIn, a network geared towards business and professional networking, than those who use MySpace

The research also found that bloggers and tweeters aren’t necessarily more affluent, but they do live in more urban areas such as New York, Los Angeles, San Francisco, and Chicago. Penetration rates of the top two most visited blogging platforms, Blogger and WordPress, and Twitter show that Nielsen’s 12 Urban lifestyle segments are more likely to blog and tweet than their 22 Town & Rural segments.

Linda


Facebook Users, You can Thank the Canadians for Improved Privacy and Transparency

September 1, 2009

For more than a year, Canada’s privacy commission, under the leadership of Jennifer Stoddard investigated Facebook’s privacy policies and tools. They found that Facebook gave “confusing or incomplete” privacy information to subscribers and gave developers “virtually unrestricted access to Facebook users’ personal information.”

Under pressure to change, Facebook today announced plans to improve their service. “Our productive and constructive dialogue with the Commissioner’s office has given us an opportunity to improve our policies and practices in a way that will provide even greater transparency and control for Facebook users,” said Elliot Schrage, Vice-President of Global Communications and Public Policy at Facebook. “We believe that these changes are not only great for our users and address all of the Commissioners’ outstanding concerns, but they also set a new standard for the industry.”

Here are the specific changes Facebook will be making according to their Press Statement:

  • Updating the Privacy Policy to better describe a number of practices, including the reasons for the collection of date of birth, account memorialization for deceased users, the distinction between account deactivation and deletion, and how its advertising programs work.
  • Encouraging users to review their privacy settings to make sure the defaults and selections reflect the user’s preferences.
  • Increasing the understanding and control a user has over the information accessed by third-party applications. Specifically, Facebook will introduce a new permissions model that will require applications to specify the categories of information they wish to access and obtain express consent from the user before any data is shared. In addition, the user will also have to specifically approve any access to their friends’ information, which would still be subject to the friend’s privacy and application settings.

Facebook announced, “work on the planned changes will begin immediately. However, some changes will take some time before they are visible. For example, updates to the Privacy Policy will require a notice and comment period for users. In addition, the changes to how users share information with third-party applications will require significant time and resources, both for the updating and testing of the new Facebook API, and for third-party application developers to reprogram and test their applications. Facebook anticipates this entire process will take approximately 12 months.

Thank goodness. These changes are a long time in coming, and every Facebook user will benefit from the work now being undertaken. This is a significant step towards recognizing users’ right to privacy, choice, and transparency. 

Until the changes are in place (up to a year from now), I recommend that you do not use 3rd party applications, and that you carefully review the safety/privacy settings you currently have in place.

Linda