Games Most Popular, but Social Networking Fastest Growing Mobile App

Two new research studies by The Nielsen Company and comScore outline the growth in mobile application usage.

Games rank first among popular cell phone applications in the US among both Smartphone and feature phone users, according to “App Playbook” data from The Nielsen Company.

Music ranks second, with nearly an equal number of Smartphone and feature phone users.

Mobile networking ranks third, but it is the fastest growing category.

Between April 2009 and April 2010, the number of mobile phone users who accessed a social networking application showed a growth of 240% – the number of users increased from 4.3 million to 14.5 million. according to comScore MobiLens data.

While several other categories also saw triple digit growth (news, sports info, bank accounts and weather) the potential risks of mobile social networking, and mobile photo/video sharing (which saw a 93% increase) are unique.

The advice about maintaining privacy and avoiding over-sharing needs to be amplified when talking about networking on mobile devices as phones intrinsic nature sets the stage for instant sharing – even when a little more thought would lead to better discretion.

With several phone services offering instant upload of almost all your content, keeping your reputation in mind will be of paramount importance.

Linda

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